Two titans of the cosmetic retail world, head to head against each other. Each making media headlines for different reasons. Each of them with storied history and a monopoly over the brands they carry today.
A simple search of Sephora and Ulta yields hundreds and hundreds of videos comparing the two, each company trying to edge each other out for the same consumers. This JCC places you in the center of this competition, where delegates will confront the astronomical rise of beauty. Delegates will be required to leverage their expertise in the beauty industry, negotiate amongst each other for brand recognition and media presence, and adopt techniques to ensure that their company remains on top. Join us as we blend strategy with style and jump in the makeup world to see who makes a perfect finish.
Committee locations are TBD.